PUBLICATION

WaPPU: Usability-based A/B Testing

Type

Conference Paper

Year

2014

Authors

Research Area

Web Engineering

Event

14th International Conference on Web Engineering

Published in

Proceedings of 14th International Conference on Web Engineering (ICWE2014)

ISBN/ISSN

978-3-319-08244-8

Download

PDF

Popular split testing approaches to interface optimization mostly do not give insight into users’ behavior. Thus, a new concept is required that leverages usability as a target metric for split tests. WaPPU is a tool for realizing this concept. It learns models using a minimal questionnaire and can then predict usability quantitatively based on users’ interactions. The tool has been used for evaluating a real-world interface. Results underpin the effectiveness and feasibility of our approach.

Reference