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Distributed and Self-organizing Systems
Distributed and Self-organizing Systems
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Publication Details

WaPPU: Usability-based A/B Testing

Type

Conference Paper

Year

2014

Authors

speicher

Andreas Both

Andreas Both

gaedke

Event

14th International Conference on Web Engineering

Location

Proceedings of 14th International Conference on Web Engineering (ICWE2014)

ISBN/ISSN

978-3-319-08244-8

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Abstract

Popular split testing approaches to interface optimization mostly do not give insight into users' behavior. Thus, a new concept is required that leverages usability as a target metric for split tests. WaPPU is a tool for realizing this concept. It learns models using a minimal questionnaire and can then predict usability quantitatively based on users' interactions. The tool has been used for evaluating a real-world interface. Results underpin the effectiveness and feasibility of our approach.

Reference Copy

Maximilian Speicher, Andreas Both, Martin Gaedke: WaPPU: Usability-based A/B Testing; Pages 545-549; Proceedings of 14th International Conference on Web Engineering (ICWE2014)

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Research Area

Web Engineering




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