WaPPU: Usability-based A/B Testing
Dr.-Ing. Maximilian Speicher
Prof. Dr.-Ing. Martin Gaedke
14th International Conference on Web Engineering
Proceedings of 14th International Conference on Web Engineering (ICWE2014)
Popular split testing approaches to interface optimization mostly do not give insight into users' behavior. Thus, a new concept is required that leverages usability as a target metric for split tests. WaPPU is a tool for realizing this concept. It learns models using a minimal questionnaire and can then predict usability quantitatively based on users' interactions. The tool has been used for evaluating a real-world interface. Results underpin the effectiveness and feasibility of our approach.
Speicher, Maximilian; Both, Andreas; Gaedke, Martin: WaPPU: Usability-based A/B Testing. Proceedings of 14th International Conference on Web Engineering (ICWE2014), pp. 545-549, 2014.