WaPPU: Usability-based A/B Testing
Proceedings of 14th International Conference on Web Engineering (ICWE2014)
Popular split testing approaches to interface optimization mostly do not give insight into users' behavior. Thus, a new concept is required that leverages usability as a target metric for split tests. WaPPU is a tool for realizing this concept. It learns models using a minimal questionnaire and can then predict usability quantitatively based on users' interactions. The tool has been used for evaluating a real-world interface. Results underpin the effectiveness and feasibility of our approach.
Speicher, Maximilian; Both, Andreas; Gaedke, Martin: WaPPU: Usability-based A/B Testing. Proceedings of 14th International Conference on Web Engineering (ICWE2014), pp. 545-549, 2014.