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Distributed and Self-organizing Systems
Distributed and Self-organizing Systems
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PUBLICATION

WaPPU: Usability-based A/B Testing

Type

Conference Paper

Year

2014

Authors

speicher

Andreas Both

Andreas Both

gaedke

Research Area

Web Engineering

Event

14th International Conference on Web Engineering

Published in

Proceedings of 14th International Conference on Web Engineering (ICWE2014)

ISBN/ISSN

978-3-319-08244-8

Download

PDF

Abstract

Popular split testing approaches to interface optimization mostly do not give insight into users' behavior. Thus, a new concept is required that leverages usability as a target metric for split tests. WaPPU is a tool for realizing this concept. It learns models using a minimal questionnaire and can then predict usability quantitatively based on users' interactions. The tool has been used for evaluating a real-world interface. Results underpin the effectiveness and feasibility of our approach.

Reference

Speicher, Maximilian; Both, Andreas; Gaedke, Martin: WaPPU: Usability-based A/B Testing. Proceedings of 14th International Conference on Web Engineering (ICWE2014), pp. 545-549, 2014.





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