S.O.S.: Does Your Search Engine Results Page (SERP) Need Help?
Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI "15)
Over the past 20 years, search engines have become the entry point of the WWW. Due to evolving needs for different and new kinds of information, the interfaces of search engine results pages (SERPs) change over time. Thus, their usability must be continuously evaluated to ensure user satisfaction and competitive edge. As no complete solution exists, we present S.O.S.: the SERP Optimization Suite. Our approach comprises (a) WaPPU, which is a near real-time tool for evaluating web interfaces based on usability scores, and (b) a catalog of best practices that maps bad scores to potential causes and corresponding adjustments for optimization. During a case study in which we assessed and optimized a real-world SERP, S.O.S. has proven its feasibility and effectiveness by significantly improving the SERP's usability.
This full paper has been awarded a Best Paper Honorable Mention Award at CHI 2015.
Maximilian Speicher, Andreas Both, Martin Gaedke: S.O.S.: Does Your Search Engine Results Page (SERP) Need Help?; Pages 1005-1014; Proceedings of the 33rd Annual ACM Conference on Human Factors in Computing Systems (CHI "15)copy text to clipboard