Was that Webpage Pleasant to Use? Predicting Usability Quantitatively from Interactions
Dr.-Ing. Maximilian Speicher
Prof. Dr.-Ing. Martin Gaedke
13th International Conference on Web Engineering
Proceedings of 13th International Conference on Web Engineering Companion (ICWE2013 Companion)
Webpage usability is crucial for customer satisfaction and loyalty. Yet, evaluations of webpages are usually tedious or do not provide sufficient information. Thus, we aim at providing a novel layout-independent framework for automatically predicting a quantitative measure of usability from user interactions. A study has shown that it is necessary to take into account differences in user intention and structural features already for very similar webpages. We propose preprocessing steps in terms of structure-based clustering and determining user intention, which will make it possible to provide meaningful usability models that support satisfaction and loyalty.
Speicher, Maximilian; Both, Andreas; Gaedke, Martin: Was that Webpage Pleasant to Use? Predicting Usability Quantitatively from Interactions. Proceedings of 13th International Conference on Web Engineering Companion (ICWE2013 Companion), pp. 335-339, 2013.