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Publication Details

Was that Webpage Pleasant to Use? Predicting Usability Quantitatively from Interactions

Type

Conference Paper

Year

2013

Authors

speicher

Andreas Both

Andreas Both

gaedke

Event

13th International Conference on Web Engineering

Location

Proceedings of 13th International Conference on Web Engineering Companion (ICWE2013 Companion)

ISBN/ISSN

978-3-319-04243-5

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PDF

Abstract

Webpage usability is crucial for customer satisfaction and loyalty. Yet, evaluations of webpages are usually tedious or do not provide sufficient information. Thus, we aim at providing a novel layout-independent framework for automatically predicting a quantitative measure of usability from user interactions. A study has shown that it is necessary to take into account differences in user intention and structural features already for very similar webpages. We propose preprocessing steps in terms of structure-based clustering and determining user intention, which will make it possible to provide meaningful usability models that support satisfaction and loyalty.

Reference Copy

Maximilian Speicher, Andreas Both, Martin Gaedke: Was that Webpage Pleasant to Use? Predicting Usability Quantitatively from Interactions; Pages 335-339; Proceedings of 13th International Conference on Web Engineering Companion (ICWE2013 Companion)

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Research Area

Web Engineering




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